In the early 2010s, Cadbury made the decision to change the shape of the bar chunks to a more circular shape which also reduced the weight. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content. In 2020, Dairy Milk was the second most popular snack overall in the UK behind McVitie's Chocolate Digestive biscuits. Almost a century on it has retained this position, with Dairy Milk ranking as the best-selling chocolate bar in the UK in 2014. By this point, Cadbury's was the brand leader in the United Kingdom. įruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1930. Accounts on the origin of the Dairy Milk name differ it has been suggested that the name change came about on the advice of a shopkeeper in Plymouth, but Cadbury maintains that a customer's daughter came up with the name. Through its development, the bar was variously called 'Highland Milk', 'Jersey' and 'Dairy Maid'. In June 1905, in Birmingham, England, George Cadbury Jr made Cadbury's first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars by 1914, it would become the company's best-selling product. History Cadbury chocolate bars (Dairy Milk back of tray), circa 1910 Dairy Milk sold at Heathrow Airport The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh. It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury, with a recipe that differs from the UK version. A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014. The bar was developed by George Cadbury Jr, and by 1914 it had become the company's best-selling product. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content. Every product in the Dairy Milk line is made with exclusively milk chocolate. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. A Dairy Milk Caramel bar in its foil wrapperĬadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury.
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